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Noorarash handmade Persian velvet accessories
Hand-embroidered in the Persian tradition

Sermeh Velvet, Made by Hand

Bow ties, evening clutches, chokers and headpieces — each one hand-embroidered with fine metallic thread and finished with a genuine gemstone.

Explore the collection
01

Made by hand

Every piece is hand-embroidered and assembled one at a time.

02

Genuine stones

Finished with a natural gemstone chosen for that piece.

03

One of a kind

No two are identical. When a piece sells, it is gone.

The Collection

Four ways to wear Sermeh

A centuries-old Persian embroidery technique, worked by hand into modern pieces.

Hand-embroidered Sermeh detail
Our Craft

Sermeh: thread pulled from metal

Sermeh-douzi is a Persian embroidery tradition in which fine metallic wire is coiled, cut and stitched by hand into velvet. A single piece takes hours of close work — which is why no two are ever identical.

Read about the process
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New pieces

Each is one of a kind. When a piece sells, it is gone.

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New pieces, first look

Each piece is one of a kind. Join the list and hear when new work is ready.